Mada Al-Marefa Training Center has announced the signing of a cooperation agreement with Ula-Alalam Travel and Tourism Company to launch a pioneering initiative aimed at offering educational courses delivered during tourism trips. These programs blend learning with recreational and travel experiences, forming an innovative vision that redefines the concept of training in non-traditional environments.
Strategic Objectives
This collaboration aligns with Mada Al-Marefa Training Center’s mission to expand its training services in line with the aspirations of trainees and to enhance the interactive learning experience. Through carefully designed programs that combine practical knowledge with travel-based exposure, trainees will benefit from both educational and recreational value.
Concept of the Initiative
The initiative involves conducting training courses as part of tourism programs, where the learning sessions are delivered during organized travel experiences at various destinations outside the Kingdom of Saudi Arabia. This allows participants to enjoy a stimulating and enjoyable learning environment that integrates educational content with travel activities and cultural exposure.
Role of Ula-Alalam Company
Ula-Alalam Travel and Tourism Company serves as an ideal partner in this project due to its extensive experience in organizing comprehensive tourism programs and managing logistical and recreational elements. Their expertise ensures a distinguished experience for participants—from the moment of registration until the conclusion of the training journey.
Institutional Statements
Mada Al-Marefa Training Center emphasized that this initiative represents a qualitative leap in delivering training programs, as it opens new horizons for individuals and organizations seeking to develop their skills through a non-traditional method that combines utility and enjoyment. The Center also highlighted that the programs will cover diverse fields such as management, professional skills, marketing, communication, personal development, and other areas that meet the needs of the modern labor market.
