About the Course
The “Sustainable Creativity and Thinking Skills in Corporations” course is a distinguished training opportunity for professionals and leaders. It aims to enhance their capabilities in developing sustainable and effective solutions within fast-paced work environments. This course provides practical knowledge essential for adapting innovative skills to the demands of the modern Saudi labor market, with a focus on developing ideas that ensure long-term corporate growth.
Course Objectives
- Understand the concepts of sustainable creativity and how to apply them within corporate settings.
- Utilize creative and analytical thinking tools to solve complex problems.
- Design creative strategies that contribute to sustainable organizational excellence.
- Foster a culture of innovation within teams and institutions.
- Evaluate and measure the sustainability of creative solutions in the business environment.
- Adopt unconventional thinking approaches to enhance efficiency and productivity.
- Develop entrepreneurial ideas applicable to both the Saudi and global markets.
Course Modules
Day One: Introduction to Sustainable Creativity and Its Role in Corporations
- The concept of sustainable creativity and its importance in the business world.
- The relationship between sustainability and creative strategies.
- Case studies of successful companies in Saudi Arabia and worldwide.
- Exercises to develop creative thinking skills.
Day Two: Creative Thinking Tools in Corporations
- Introduction to key creative thinking tools such as brainstorming, mind mapping, and others.
- How to apply thinking tools in solving workplace problems.
- Prototyping creative solutions.
- Applications using innovative digital tools.
Day Three: Design Thinking and Achieving Sustainable Innovation
- Stages of design thinking and its applications in corporations.
- How to understand customer needs in a creative way.
- Designing sustainable business models using design thinking.
- Group applications on real-world projects.
Day Four: Building a Culture of Innovation Within Institutions
- The concept of innovation culture and its key components.
- The role of leadership in supporting and encouraging creativity within teams.
- Strategies to motivate employees to present new ideas.
- Case studies of Saudi institutions in building a culture of innovation.
Day Five: Measuring and Sustaining Creativity at Work
- Tools for measuring the effectiveness of creative solutions.
- How to transform ideas into sustainable projects.
- Developing a work plan to achieve sustainable creativity.
- Presentation of group projects and providing feedback.
