{"id":13947,"date":"2025-08-20T16:48:14","date_gmt":"2025-08-20T13:48:14","guid":{"rendered":"https:\/\/mada.edu.sa\/?post_type=course&#038;p=13947"},"modified":"2026-04-22T17:27:12","modified_gmt":"2026-04-22T14:27:12","slug":"graphic-design","status":"publish","type":"course","link":"https:\/\/mada.edu.sa\/en\/course\/graphic-design\/","title":{"rendered":"Graphic Design Course"},"content":{"rendered":"<h2>Course Overview<\/h2>\n<p>The <strong>Graphic Design Course<\/strong> is an advanced theoretical training program designed to establish a comprehensive understanding of the artistic and aesthetic principles underpinning modern graphic design. This course focuses on theoretical concepts that contribute to creating effective visual messages by integrating elements such as line, color, shape, and space.<\/p>\n<p>The content is presented entirely theoretically, without relying on practical exercises or design software like Photoshop or Illustrator. This makes it ideal for beginners, marketers, art students, and content managers who need to build a strong foundational understanding before moving into application. The course covers visual composition, color theory, typography, visual identity, the importance of target audiences, and the role of design in supporting marketing and communication. Additionally, it highlights the evolution of graphic design from the classical era to the digital age and the impact of technology on production and publishing methods.<\/p>\n<h2>General Objective<\/h2>\n<p>The Graphic Design program aims to enable participants to gain an in-depth theoretical understanding of the framework of graphic design as a communicative art and a means of expression. The program seeks to build trainees&#8217; ability to analyze graphic images in terms of visual elements, balance, lighting, and the message they carry, while understanding how design choices influence audience perception. It also focuses on enhancing awareness of critical thinking in selecting angles, compositions, and details, emphasizing the designer&#8217;s role as a &#8220;message architect&#8221; rather than just a technical executor.<\/p>\n<h2>Detailed Objectives<\/h2>\n<ul>\n<li>Understand the core concepts of graphic design and its significance in the digital age.<\/li>\n<li>Identify the elements and principles of design: line, color, shape, balance, and hierarchy.<\/li>\n<li>Recognize the importance of the target audience and usage context in design.<\/li>\n<li>Learn how to analyze designs for effectiveness and clarity.<\/li>\n<li>Understand the role of graphic design in building visual identity and marketing.<\/li>\n<\/ul>\n<hr \/>\n<h2>Course Curriculum<\/h2>\n<h3>Day 1: Introduction to Graphic Design and Historical Evolution<\/h3>\n<ul>\n<li>Defining graphic design as a visual communication tool.<\/li>\n<li>The evolution of design from ancient inscriptions to the digital era.<\/li>\n<li>The difference between art, design, and advertising.<\/li>\n<li>Examples of prominent design movements: Art Nouveau, Bauhaus, and Minimalism.<\/li>\n<\/ul>\n<h3>Day 2: Elements and Principles of Graphic Design<\/h3>\n<ul>\n<li>Core Elements: Point, line, shape, space, texture, and color.<\/li>\n<li>Design Principles: Balance, repetition, contrast, alignment, and emphasis.<\/li>\n<li>Visual Hierarchy and guiding the eye&#8217;s attention.<\/li>\n<li>The relationship between negative and positive space in design.<\/li>\n<\/ul>\n<h3>Day 3: Color Science and Typography Theory<\/h3>\n<ul>\n<li>Color Theory: The color wheel, complementary colors, and psychological effects.<\/li>\n<li>Choosing colors based on context: Branding, age, and culture.<\/li>\n<li>Typography Types: Sans-serif, Serif, Decorative, and Display fonts.<\/li>\n<li>Using fonts to express personality (formal, playful, strong).<\/li>\n<\/ul>\n<h3>Day 4: Functional Design and Its Types<\/h3>\n<ul>\n<li>Advertising Design: Advertisements, posters, and campaigns.<\/li>\n<li>Visual Identity Design: Logos, sub-logos, and unified color schemes.<\/li>\n<li>Editorial\/Publication Design: Brochures, pamphlets, and newsletters.<\/li>\n<li>Digital Design: User Interfaces (UI) and social media posts.<\/li>\n<\/ul>\n<h3>Day 5: Design Thinking and the Future of Graphic Design<\/h3>\n<ul>\n<li>The concept of Design Thinking and its role in problem-solving.<\/li>\n<li>The relationship between graphic design and Visual Experience (UX).<\/li>\n<li>The impact of Artificial Intelligence and automation on graphic design.<\/li>\n<li>The future of design: Augmented Reality (AR), interactive design, and Generative AI.<\/li>\n<\/ul>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p>The <strong>Graphic Design Course<\/strong> is an essential building block for developing an advanced theoretical understanding of modern visual art, especially in an era that increasingly relies on imagery as a primary means of communication. This course is highly relevant for beginners, art students, marketers, content supervisors, and lecturers who wish to refine their visual perspective.<\/p>\n<p>By the end of this program, participants will be equipped to analyze designs from both artistic and technical viewpoints, enabling them to make informed decisions when selecting visuals for presentations, reports, or media campaigns. In an environment where the image is a differentiating factor in message delivery, understanding the fundamentals of graphic design is crucial to ensuring quality, clarity, and visual impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Course Overview The Graphic Design Course is an advanced theoretical training program designed to establish a comprehensive understanding of the artistic and aesthetic principles underpinning modern graphic design. This course focuses on theoretical concepts that contribute to creating effective visual messages by integrating elements such as line, color, shape, and space. The content is presented &#8230; <a title=\"Graphic Design Course\" class=\"read-more\" href=\"https:\/\/mada.edu.sa\/en\/course\/graphic-design\/\" aria-label=\"Read more about Graphic Design Course\">\u0625\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/a><\/p>\n","protected":false},"author":145,"featured_media":15189,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"course_category":[122],"class_list":["post-13947","course","type-course","status-publish","has-post-thumbnail","hentry","course_category-design-and-video-editing","no-featured-image-padding"],"acf":[],"_links":{"self":[{"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/course\/13947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/comments?post=13947"}],"version-history":[{"count":1,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/course\/13947\/revisions"}],"predecessor-version":[{"id":13951,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/course\/13947\/revisions\/13951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/media\/15189"}],"wp:attachment":[{"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/media?parent=13947"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/mada.edu.sa\/en\/wp-json\/wp\/v2\/course_category?post=13947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}